fresh eyes audit.

A strategic deep dive into your business - so you know exactly where to focus next.

Sometimes, you just need someone with fresh perspective, deep experience and a strategy-first approach to show you all the key foundational areas that need your attention - highlighting the crucial levers to pull, how they impact your business and helping you decide what to prioritise first.

The Fresh Eyes Audit is a full strategic review of your ecommerce business - your KPIs and numbers, website, email marketing, customer journey and overall brand experience. It’s the same pivotal process I use when I initially start working with my 1:1 high level clients, but it’s offered as a powerful standalone option for when you’re not quite ready for full support... yet.

I NEED THIS

who is this for?

The Fresh Eyes Audit is made for ecommerce founders who are doing all the things, but still feel like something’s missing. You’ve been growing, but inconsistently. You’ve got systems, but they’re built with sticky tape. Your paid ads aren’t hitting and conversions are down. You’re marketing, but it’s not driving growth like it should. You feel ‘store blind’ from being too close to everything, all the time.

You’re ready to pause, zoom out and get a clear-eyed view of what’s really going on.

This is perfect for you if:

  • You’re a minimum 1 year into your business.

  • You’re not quite ready for 1:1 support, but you know you need some kind of guidance.

  • You want clarity on your website, email flows, customer journey and brand experience.

  • You feel too close to your own brand to spot what’s off.

  • You want a deep dive into every part of your business and recommendations for what to do next.

what to expect?

A tailored, strategic review of your business that shows you exactly what’s working, what needs attention and where the real growth opportunities lie. This comprehensive audit includes a full review of your website, Klaviyo/email marketing setup and customer journey, along with insights into your messaging, offers and overall brand experience.

You'll receive a detailed, recorded walkthrough of the audit, broken down into clear sections so you can take in the feedback at your own pace, plus a PDF document of my observations and suggestions that you can take on board - or return to later when you’re ready for deeper support.

inclusions.

A fully recorded audit walkthrough and actionable plan delivered within 3 weeks that covers:

  • Recorded videos walking through the entire Fresh Eyes Audit

  • PDF version of the Audit with my notes and suggestions included.

  • Access to me for 1 week following the audit to ask any questions.

  • Your full $997 credited if you move forward with a consulting package.

Bonus Dream Customer Masterclass (valued at $900) to help you reconnect with who you're really selling to and how to speak directly to them in every aspect of their journey.

  • client love.

    “We had the absolute pleasure of working intensively with Yanika during a pivotal stage of growth for our business. As we transitioned into a larger office and warehouse space, a milestone moment for us, Yanika was right there by our side, in person, working tirelessly to support the move and set us up for scalable success. Yanika brought deep experience in retail and ecommerce, and it truly showed. She helped us streamline our logistics operations, and her attention to detail ensured that nothing was overlooked. One of the standout projects we tackled together was our migration to Klaviyo. Yanika not only handled the technical transition smoothly, but also planned, built, and implemented multiple email flows that have since become a core driver of both revenue and customer experience. These flows have helped us create more thoughtful and seamless journeys for our customers, and the results speak for themselves. What I appreciated most about working with Yanika is her professionalism, warmth, and the way she challenges you in the best possible way to step outside your comfort zone. She checks in regularly, brings structure to every call, and is incredibly thorough in her execution. I would highly recommend Yanika to any business seeking not just a consultant, but a committed, knowledgeable partner who truly cares about your success. We feel very lucky to have had her in our corner.

    - Rose from Kiin Baby.

  • client love.

    “Working with Yanika has been the most amazing experience! There are so many agencies out there who say they can support you with so many facets of your business however constantly under deliver. Not Yanika, she exceeds all expectations, constantly goes above and beyond for you and transforms your business. Forever grateful and highly recommend.”

    Adelaide from Begin Again

  • client love.

    “Yanika was wonderful to work with. She understood my goals and was able to assist me in the places that I wasn’t able to give enough time to in my business. For example, I really struggle with budgets, forecasting and not having a good grasp on the financial side of my business. Yanika was able to implement strategies and templates which really simplified things so I could understand.”

    Charlotte - By Billie

  • client love.

    A driving force & a pivotal asset to my business.

    “From the very get-go, Yanika doesn’t just dive into your systems, she equally immerses herself in your business philosophy & workings, tailoring specific strategies, solutions and goals that fit perfectly to your own unique needs.”

    Erin from Mammae

  • client love.

    I would be beyond lost without Yanika. I bought a small online business & am so grateful I found Yanika, her supporting me has been invaluable. She has helped me with email marketing, setting up my website, goals and strategies for the business moving forward and every little thing that has ever come up she has helped me with. Having someone in my corner who I can message as often as I’d like and do regular video calls with has been amazing. Couldn’t recommend her services highly enough, she’s beyond amazing at what she does ♥️

    - Simone from Hey Mumma Co.

  • client love.

    I am genuinely amazed by the growth and clarity that has come from working with Yanika. She didn’t just help me build better systems and elevate my emails, she helped me see my business in a completely new light. The process has been one of deep reflection, refinement, and renewal. Looking back, the amount of shedding and rebuilding we did together feels nothing short of a metamorphosis. I’m so grateful for her expertise, her encouragement, and her unwavering support. Thank you x

    - Jess from Nuwa Natural Health

  • client love.

    & many more.

love notes.

one-off investment.

Price upon application.
Delivered within 3 weeks

Audit credit applies to any 1:1 package if you move forward

BOOK YOUR 1:1

frequently asked questions.

  • All data from Shopify, Xero or similar platforms.
    Your website (design, navigation, content, product experience), Klaviyo/email marketing, lead capture, messaging, social media, the entire customer journey and overall brand experience, and how it affects every aspect of your business.

  • Absolutely. Nothing here is cookie-cutter. This is a custom audit based on where your business is right now, and what’s possible with the right guidance.

  • Great question - I don’t offer ad audits for Meta, Google or Pinterest. While paid ads can be incredibly powerful for growth, I believe they’re only effective when your foundational systems and customer journey are already solid. There’s no point in throwing money at traffic if the back-end experience isn’t set up to convert, nurture and retain. My focus is on helping you build that strong foundation first - so when (or if) you do invest in ads, they actually work with your business, not against it.

  • You’ll receive a recorded video walkthrough of my audit with clear explanations, suggestions and action steps, plus a PDF document of my notes and recommendations that you can refer back to whenever needed.

  • Perfect! If you decide to book a 1:1 support package within 3 months of your audit, the full $997 is credited toward that investment (subject to availability).

  • The Audit is designed to lay everything out clearly in front of you - complete with actionable suggestions and insights. I’ll highlight areas you may not have considered, or things you knew needed attention but weren’t sure where to begin.

    From there, you can move forward on your own, or, if you know you’d benefit from having me in your corner to work through it all together, I’m here for that too.

let’s get your business working for you - not the other way around.

BOOK YOUR AUDIT