strategy & your klayvio sorted.
The best of both worlds: a full strategic business audit, followed by a powerful 3-month Klaviyo build-out - giving you clarity, systems and customer journeys that drive conversion.
Get a full business reset and a high-impact email marketing system that works.
Sometimes, what your ecommerce business really needs is a fresh perspective and a clear strategy to uncover the foundational areas that need attention and the levers that will make the biggest difference. That’s exactly what the Fresh Eyes Audit delivers: a deep dive into your KPIs, website, email marketing, customer journey and overall brand experience to help you see what matters most and decide what to prioritise.
Then, with Your Klaviyo Sorted, I’ll take the weight of email marketing off your shoulders and turn it into a reliable, revenue-driving channel that gives you both consistent sales and more time to focus on what you do best.
Together, this powerful combination gives you the clarity, strategy and tools to transform your business foundation and your email marketing, setting you up for long-term growth.
who is this for?
If you’re a few years into your e-commerce brand, and growing steadily, but things behind the scenes aren’t as smooth or strategic as they could be.
this is perfect for you if:
You’re a minimum 1 year into your business.
You’re not quite ready for 1:1 support, but you know you need some kind of guidance.
You want clarity on your website, email flows, customer journey and brand experience.
You feel too close to your own brand to spot what’s off.
You want a deep dive into every part of your business and recommendations for what to do next.
You feel stuck in a cycle of “I know I should be doing more with email...” but never have the time or strategy.
You want your email list to sell (without being salesy).
Are launching new products or campaigns and want high-impact email sequences that convert.
Are ready to work with someone who will actually transform your email marketing and make it work hard for you (like you know it should).
You want a system that runs in the background and makes you money.
what to expect?
In our first month together, we’ll start with the Fresh Eyes Audit: a comprehensive review of your website, Klaviyo setup, customer journey, messaging, offers and brand experience. You’ll receive a recorded walkthrough and a clear PDF of recommendations to help you understand what’s working, what needs attention and where the biggest growth opportunities lie.
Then, over 3 months, we’ll transform your email marketing with Your Klaviyo Sorted. You’ll get fully built or rebuilt email automations, weekly campaigns, and launch support - all guided by a solid strategy and designed to drive consistent revenue. I’ll provide copy prompts to keep your voice intact, or you can opt for full copywriting as an add-on.
With monthly strategy calls and daily access to me for feedback and support, you’ll walk away with a stronger foundation and a high-performing email system that runs without you.
inclusions.
fresh eyes audit.
A fully recorded audit walkthrough and actionable plan delivered within 3 weeks that covers:
Recorded videos walking through the entire Fresh Eyes Audit
PDF version of the Audit with my notes and suggestions included
Access to me for 1 week following the audit to ask any questions
Your full $997 credited if you move forward with a consulting package
your klayvio sorted.
Email Automations (Flows)
3 key flows set up or rebuilt (5-10 emails each)
Popular flows include Welcome/Nurture, Abandoned Cart/Checkout
and Sunset Flows
Campaigns
2 months (first month planned out, accompanying copy written by you with my guidance)
4 campaigns in a month (1 per week)
Fully built, formatted, optimised for mobile/desktop, scheduled and linked
Launch Campaign
2 months of campaigns (8 campaigns) OR
1 month of campaigns, 1 Launch Campaign Sequence (for a sale or launch)
List & Segment Management
List cleaning, list creation, segment optimisation
Monitoring active vs suppressed profiles to keep your email health high
Bonus
Dream Customer Masterclass (valued at $900) to help you reconnect with who you're really selling to and how to speak directly to them in every aspect of their journey.
Sign-Up Forms That Convert
Up to 3 high-converting forms (landing pages, delivery emails, backend logic, welcome flow connection). Please note this does not include lead magnet creation.
Templates & Visuals
4 fully designed, reusable email templates in Canva and Klaviyo, on-brand and conversion-ready
Design and build of all emails based on your brand strategy
Copywriting Support
Copy prompts and feedback in Asana - you write the email copy with my guidance and review to refine further.
Strategy + Ongoing Support
Monthly strategy call to review performance and plan next steps
Daily access via Azura to stay in momentum, whenever you need me
investment.
Price upon application. Payment plan available.
Spots are limited and I only take on a small number of clients at this level to ensure true partnership and capacity to support you deeply.
frequently asked questions.
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All data from Shopify, Xero or similar platforms. Your website (design, navigation, content, product experience), Klaviyo/email marketing, lead capture, messaging, social media, the entire customer journey and overall brand experience, and how it affects every aspect of your business.
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Absolutely. Nothing here is cookie-cutter. This is a custom audit based on where your business is right now, and what’s possible with the right guidance.
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Great question - I don’t offer ad audits for Meta, Google or Pinterest. While paid ads can be incredibly powerful for growth, I believe they’re only effective when your foundational systems and customer journey are already solid. There’s no point in throwing money at traffic if the back-end experience isn’t set up to convert, nurture and retain. My focus is on helping you build that strong foundation first - so when (or if) you do invest in ads, they actually work with your business, not against it.
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You’ll receive a recorded video walkthrough of my audit with clear explanations, suggestions and action steps, plus a PDF document of my notes and recommendations that you can refer back to whenever needed.
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The Audit is designed to lay everything out clearly in front of you - complete with actionable suggestions and insights. I’ll highlight areas you may not have considered, or things you knew needed attention but weren’t sure where to begin.
From there, you can move forward on your own, or, if you know you’d benefit from having me in your corner to work through it all together, I’m here for that too.
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Great, that gives us a solid starting point. I’ll audit what you have in place, and more often than not, we’ll uncover gaps where the flows aren’t hitting the right touchpoints or fully reflecting your customer journey - especially if they were built by an agency. (Believe me, I’ve seen it all.)
If a full rebuild is needed, I’ll present that as an option. Otherwise, we can refine what’s there or build out additional flows that will move the needle for your business.
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This is the most hands-on part of the process, because I believe you are the expert in your business. You'll write the first draft using strategic prompts and guidance I provide. Once your draft is ready, I’ll step in to review, refine, and optimise it.
Looking for more support? A done-for-you copywriting add-on may be available - just ask!
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That’s okay! This is about building the right foundation now, so as your list grows, your setup scales with you.
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Absolutely. There’s an option to continue on a 3, 6 or 12 month retainer for ongoing campaigns, launches and support.
